Tender
Tender is an alternative meat company focused on developing plant-based products with a distinct texture and real versatility in the kitchen. The team needed help developing the initial brand direction into a fully realized system for use across the business.
OUR WORK
Brand Image Development
Brand Strategy and Consultation
Art Direction
Copywriting
Food Photography
Lifestyle Photography
Graphic Design
Print Design
Packaging Design
Website Design
Illustration
Collateral Materials
Event Space Materials
On-Location Production
We expanded the brand throughout the website, copy, photography, illustration, and supporting materials, building on the existing identity and giving it range. The photography, shot on-site at Tender’s HQ, focuses on the product both packaged and prepared, as well as chefs cooking with it. The work maintains the brand’s approachable, witty tone while bringing a greater level of clarity and polish.
