RdV Vineyards
When RdV Vineyards was first founded, the challenge was not only producing exceptional wine on Virginia soil, but earning credibility within a wine world largely defined by more established regions. The brand needed to communicate a level of quality and seriousness that could stand alongside internationally recognized producers.
OUR WORK
Brand Image Development
Brand Strategy and Consultation
Brand Stewardship
Brand Messaging and Tone of Voice
Creative Direction
Copywriting
Lifestyle Photography
Product Photography
Video Production
Graphic Design
Print Design
Packaging Design
Website Design
Social Media Asset Design
Infographics and Maps
On-Location Production
Over more than eight years, we worked closely with RdV to build and refine the vineyard’s identity across messaging, creative direction, photography, video, and digital and print materials. Photography became a central part of the brand image, with all imagery produced in-house through ongoing shoots documenting the vineyard, its wines, and the brand lifestyle. Together, the work helped position RdV within the American luxury wine market while establishing a distinct and recognizable identity of its own.