Defenders of Wildlife
Defenders of Wildlife is a conservation organization dedicated to protecting native wildlife and habitats across North America. As the organization evolved, it was looking for a more contemporary and cohesive approach that could better reflect the scale and urgency of its mission.
OUR WORK
Brand Image Development
Brand Strategy and Consultation
Brand Stewardship
Creative Direction
Campaign
Messaging Consultation
Image Curation and Production
Graphic Design
Print Design
Infographics and Maps
Social Media Asset Design
Over a number of years, we collaborated with Defenders across annual reports, campaigns, video, digital content, and messaging. Working from existing photography and archival sources, we helped redefine the organization’s visual language through art direction, image curation, photographic production, and design. The creative direction placed wildlife front and center, using more cinematic imagery and simplified design elements to create a stronger emotional connection and clearer visual hierarchy. Together, the work established a more modern and consistent foundation that Defenders continues to build on across its communications.
