Domaine Le Bout du Lieu
Domaine le Bout du Lieu is a family-owned vineyard in Cahors, France, a region known for its deeply colored Malbec wines and long winemaking history. As the vineyard transitioned from one generation to the next, the family was looking for a new identity that could feel rooted in tradition while appealing to a broader international audience.
OUR WORK
Brand Image Development
Brand Strategy and Consultation
Creative Direction
Art Direction
Copywriting
Lifestyle Photography
Product Photography
Graphic Design
Identity Design
Print Design
Packaging Design
Illustration
Website Design
On-Location Production
We traveled to the vineyard to document the place and better understand the story of the estate. Our work included branding, website design, photography, copy, and wine labels. The identity draws from the surrounding landscape and history of Cahors, including an illustration of the nearby Château de Luzech, a medieval landmark overlooking the Lot Valley. The resulting brand balances a more modern sensibility with the history and character of the vineyard.
