American University
Located in Washington, D.C., American University’s School of Public Affairs (SPA) offers degree programs in policy, politics, and public administration. As the school’s profile grew, it needed a clearer and more distinctive way to communicate its identity within an increasingly competitive academic landscape.
OUR WORK
Brand Image Development
Brand Strategy and Consultation
Brand Stewardship
Creative Direction
Copywriting
Photography
Graphic Design
Print Design
Social Media Asset Design
Digital Ads
Large Format Signage
Working closely with SPA’s communications team and leadership, we provided ongoing creative direction, brand guidance, and editorial support across a wide range of materials, including reports, guidebooks, direct mail, digital campaigns, exhibit materials, and signage. Photography, produced in-house, became a key part of the school’s visual identity, alongside student and faculty profiles informed by interviews and reporting. Working within the university’s broader brand, we created a more cohesive and contemporary approach that SPA continues to build on across future communications.
